[2026 V-VEL Beauty Industry News]

AI and Hyper-Personalized Beauty Expand Rapidly

“The Era of Customized Cosmetics Has Officially Begun”

On April 7, 2026, the global beauty industry is being rapidly reshaped around a new standard: hyper-personalization.

As artificial intelligence (AI) technology is introduced across cosmetics development and distribution, the market for consumer-tailored beauty products is entering a full-scale growth phase.

Recently, AI-powered skin diagnosis solutions and data-driven recommendation systems have been spreading across the industry, making it possible to suggest products optimized for each individual’s skin condition.

Through mobile applications, services that analyze skin type, environmental conditions, and lifestyle habits—and then recommend personalized skincare routines and products—are gaining strong attention.

In particular, customized cosmetics manufacturing services are expanding, allowing consumers to directly choose ingredients and functions for their products.

This marks a clear shift from the traditional structure of purchasing finished products to a new model where products are created specifically for the individual.

K-Beauty companies are also responding actively to this transformation.

They are developing AI-based skin analysis systems, customized ampoules, and prescription-style personalized cosmetics to strengthen their competitiveness in global markets.

Some companies are even introducing skin diagnosis devices in offline stores, expanding connected online-to-offline beauty services.

At the same time, securing and utilizing data is becoming one of the most important competitive advantages.

Companies that continuously improve products based on consumer data and execute personalized marketing strategies are leading the market.

Experts explain,

“The future cosmetics market will no longer focus on products that are good for everyone, but on products that are precisely right for me.”

They emphasize that a company’s ability to utilize AI and data will determine its long-term success.

Beauty in 2026 no longer aims for the average.

It is designed with precision
for only one person—
for that one unique skin.