V-VEL Co., Ltd. Receives the “USD 5 Million Export Tower” at the 62nd Trade DayProven K-Beauty Export Competitiveness in the Global Market, and the Beginning of a Greater Leap ForwardV-VEL Co., Ltd. (V-VEL) strengthened its position once again as one of Korea’s leading global export companies by receiving the prestigious “USD 5 Million Export Tower” at the 62nd Trade Day Ceremony held in December 2025.Trade Day is one of Korea’s most representative economic events, hosted by the Ministry of Trade, Industry and Energy and the Korea International Trade Association. It is one of the most prestigious awards recognizing companies that have contributed to national export growth and overseas market expansion.In particular, the “Export Tower” award is known as a symbolic honor that evaluates not only sales volume, but also a company’s sustainable growth potential, global market expansion capability, and contribution to the national economy.The “USD 5 Million Export Tower” awarded to V-VEL at the 62nd Trade Day is presented to companies whose annual exports exceed USD 5 million. It carries great significance as an official recognition of substantial business performance and global competitiveness in overseas markets.V-VEL has been actively engaged in overseas export business centered on K-Beauty cosmetics, skincare products, household goods, health supplements, and consumer products. In particular, the company has achieved rapid growth through its OEM and ODM-based customized production system and strategic global distribution network.The company has established stable export networks across Southeast Asia, CIS countries, Mongolia, Russia, Taiwan, Hong Kong, Europe, and North America, earning strong trust through localization strategies tailored to the consumer preferences and market characteristics of each country.Recently, in the global market, corporate competitiveness is no longer determined solely by product sales, but by brand philosophy, technological strength, and the speed of market response.In line with this trend, V-VEL is actively investing in high-growth categories such as functional cosmetics, dermacosmetics, vegan beauty, and customized skincare products.In addition to cosmetics OEM and ODM manufacturing, the company is accelerating its transformation from a simple manufacturing company into a “Global Beauty Solution Company” by building an integrated system that supports brand planning, package design, global certification 대응, and local distribution strategies.V-VEL has also built a stable repeat-export structure based on long-term trust with overseas buyers, which is considered one of its strongest competitive advantages for sustainable growth rather than short-term sales performance.A company representative stated,“This USD 5 Million Export Tower award means far more than numbers. It represents the trust and execution capability that V-VEL has steadily built in the global market. It is especially meaningful because it feels like the years we have grown together with our overseas partners have returned as one honorable recognition.”The representative added,“Our goal is no longer simply to export products, but to grow as a company that delivers Korea’s outstanding beauty technology and brand value to the world. Our next goal is to build a brand that global consumers actively seek first.”The global beauty industry in 2026 is rapidly being reshaped around functional dermacosmetics, high-performance bio ingredients, eco-friendly vegan products, and AI-based hyper-personalized beauty solutions.At the same time, online platform-centered D2C (Direct to Consumer) strategies are becoming stronger, making direct connections between brands and consumers more important than ever.Amid these market changes, V-VEL is preparing for its next stage of growth by strengthening not only export performance, but also brand competitiveness and technology-driven expansion.The USD 5 Million Export Tower is not simply a trophy.It is the result of countless choices, challenges,and the time spent refusing to give up.Quiet but strong,it is the record of a company that has walked steadily toward the global market, one step at a time.And now,V-VEL’s next goal is even clearer.A bigger market,greater value,and growth into a global brand representing Korean K-Beauty.Receiving the USD 5 Million Export Tower at the 62nd Trade Dayis not the end of the journey—it is the beginning of something even greater.

A commemorative photo was taken after Kim Chaeyoon (center), CEO of V-VEL Co., Ltd., received the “2025 Outstanding Export Company Award of Korea” in the corporate category.Photo provided by V-VEL Co., Ltd.[Empathy News | Reporter Shin Sun-mi]At 5:00 PM on December 21, the “2025 Korea Global Leadership Vision Golden Awards” was held at the Champagne Hall of Novotel Ambassador near Suwon Station.Following the successful hosting of APEC 2025, the event served as a year-end ceremony honoring individuals and organizations from various fields who contributed to national and social development, as Korea further strengthened its position as one of the world’s top 10 economic powers.At this prestigious event, V-VEL Co., Ltd. (V-VEL), a company specializing in the export of cosmetics, health supplements, and household goods, received the “2025 Outstanding Export Company Award of Korea” in the corporate category, officially recognizing its contribution to the global expansion of the K-Beauty industry.V-VEL was highly evaluated by the judging panel for its tangible achievements in the Central Asian market, the establishment of overseas OEM partnerships, and the strengthening of export competitiveness across K-Beauty, household goods, and food product lines.In particular, its strategic MOU signing and market expansion centered in Kazakhstan were recognized for simultaneously improving both brand credibility and export performance.The award ceremony was attended by industry leaders, international trade network representatives, media professionals, and cultural figures, all gathered to celebrate those who enhanced the national brand value throughout the year.The stage reflected the strength of the people, the innovation of industries, and the dedication of leaders who contributed to Korea’s growth and global presence.The event was hosted by Media Time News and organized by the International Health Beauty Healing Federation and the Korea Total Beauty Waxing Association, with sponsorship from Genista Co., Ltd. and the Broadcasting Media Press Association.The official event proceedings and final award announcements were conducted under the names of the Awards Organizing Committee, Media Time News, and the International Health Beauty Healing Federation.Meanwhile, V-VEL’s latest award stands as another symbolic milestone showing how K-Beauty continues to expand its global territory.A company representative stated,“Wherever Korean technology and sincerity have reached, one chapter of that journey has been marked with the name V-VEL.”Reporter Shin Sun-minews1@gokorea.krSource: Empathy News (https://www.gokorea.kr)

A commemorative photo was taken after the signing of the agreement between V-VEL Co., Ltd. CEO Kim Chaeyoon (left) of South Korea and the local partner.Photo provided by V-VEL Co., Ltd.[University Journal | Reporter Lee Sun-yong]Korean cosmetics and household goods export specialist V-VEL Co., Ltd. (V-VEL) officially marked the beginning of its Central Asian market expansion by signing a strategic Memorandum of Understanding (MOU) with a local distributor during the “2025 Central Asia Beauty Expo” held in Almaty, Kazakhstan, on June 28.This MOU was more than a simple document signing—it became a meaningful occasion where the cultures and business philosophies of both countries came together.At 2:00 PM on the same day, the MOU/Contract Signing Ceremony was held at the main conference hall inside the expo venue. The event was attended by V-VEL’s CEO, representatives from the Kazakhstan local distribution company, officials from the trade promotion agency, numerous beauty industry professionals, and members of the press, as both parties officially exchanged the agreement documents.Through this partnership, both companies plan to establish a long-term strategic cooperation framework that includes the stable supply of V-VEL’s premium K-Beauty product lines—such as skincare, diffusers, and natural beauty soaps—through local distribution channels.The agreement also covers joint brand campaigns, the opening of offline experience stores, and future collaboration on local OEM product development.During the signing ceremony, Kim Chaeyoon, CEO of V-VEL Co., Ltd., stated,“Today’s MOU is not simply a business expansion—it is the first step in connecting people with people, and culture with emotion.Based on our philosophy that ‘quality is trust,’ V-VEL will deliver sincere and authentic K-Beauty experiences to consumers across Central Asia.”With this agreement, V-VEL plans to gradually expand its distribution network beyond Kazakhstan into emerging markets such as Uzbekistan, Kyrgyzstan, and Georgia.This expansion represents more than increasing exports—it is a cultural journey of delivering the philosophy and emotional value of K-Beauty to local consumers.Source: University Journal (https://dhnews.co.kr)

Global beauty distributor V-VEL Co., Ltd. (V-VEL), together with premium hair and body care brand Salon Hands, participated in the “2025 Central Asia Beauty Expo” held in Almaty, Kazakhstan, where they introduced the first product lineup of the new brand “Chok Chok Beauty” — the “Chok Chok CICA Balancing Body Care 3 Set.”As one of the largest beauty industry exhibitions in Central Asia, the expo served as the first local launch platform for the CICA Balancing Body Care line, consisting of Chok Chok Body Wash, Chok Chok Body Lotion, and Chok Chok Body Mist.Focused on soothing and moisturizing the skin, this product line was presented as an ideal solution for Kazakhstan’s dry summers and cold winters, receiving strong interest and positive responses from both buyers and consumers.In particular, the products attracted attention for their formulation containing CICA ingredients and naturally derived moisturizing components, which help calm sensitive skin gently and effectively.Their lightweight, non-sticky texture made them especially appealing as summer body care products, while the refreshing cooling effect and fast absorption of the Body Mist gained significant popularity during the exhibition.Local influencers also showed strong interest, highlighting the products as premium K-beauty body care solutions perfectly suited for both seasonal skin concerns and daily lifestyle beauty routines.Global beauty distributor V-VEL Co., Ltd. (V-VEL), together with premium hair and body care brand Salon Hands, participated in the “2025 Central Asia Beauty Expo” held in Almaty, Kazakhstan, where they introduced the first product lineup of the new brand “Chok Chok Beauty” — the “Chok Chok CICA Balancing Body Care 3 Set.”As one of the largest beauty industry exhibitions in Central Asia, the expo served as the first local launch platform for the CICA Balancing Body Care line, consisting of Chok Chok Body Wash, Chok Chok Body Lotion, and Chok Chok Body Mist.Focused on soothing and moisturizing the skin, this product line was presented as an ideal solution for Kazakhstan’s dry summers and cold winters, receiving strong interest and positive responses from both buyers and consumers.In particular, the products attracted attention for their formulation containing CICA ingredients and naturally derived moisturizing components, which help calm sensitive skin gently and effectively.Their lightweight, non-sticky texture made them especially appealing as summer body care products, while the refreshing cooling effect and fast absorption of the Body Mist gained significant popularity during the exhibition.Local influencers also showed strong interest, highlighting the products as premium K-beauty body care solutions perfectly suited for both seasonal skin concerns and daily lifestyle beauty routines.Previously, V-VEL also introduced Salon Hands products at the Taiwan International Beauty Exhibition held in March, where they received strong interest from local buyers and distributors.Following the successful exhibitions in both Taiwan and Kazakhstan, V-VEL plans to further strengthen the distribution of Salon Hands’ Chok Chok CICA Balancing Body Care line across major Asian markets including China, Taiwan, Hong Kong, Vietnam, and other key regions in Southeast Asia.Meanwhile, the 2025 Central Asia Beauty Expo brought together beauty industry professionals from across Central Asia, with approximately 450 companies from 35 countries participating, including V-VEL.The exhibition once again demonstrated the strong global expansion potential of K-Beauty and served as an important platform for Korean beauty brands to establish stronger international partnerships.The Chok Chok Beauty Body Care 3 Set is currently available through Naver Smart Store, allowing consumers to directly experience the premium daily body care solutions introduced at the global exhibition.[Copyright © University Journal. Unauthorized reproduction and redistribution prohibited]Source: University Journal (https://dhnews.co.kr)

[Global Epic CP Hwang Sung-soo] Salon Hands announced that it has signed an exclusive overseas supply contract for its ‘Moist Cica Balancing’ line with global beauty distributor V-VEL Co., Ltd.Through this agreement, Salon Hands has established an important turning point for expanding its global distribution network by accelerating its entry into Southeast Asian and Greater China markets. In response to the rapidly growing demand for K-beauty and premium home-care products in overseas markets, the brand has secured a stronger foundation to enhance its global competitiveness.In particular, V-VEL Co., Ltd. participated in an international beauty exhibition held in Taiwan last March, where it introduced Salon Hands’ key products directly to local buyers. The products received strong interest and highly positive feedback for both their product quality and brand concept. Meaningful business consultations with local distributors and beauty buyers followed, creating a concrete opportunity to accelerate expansion into the Taiwanese market.Starting from this momentum, V-VEL plans to further expand distribution channels across major Asian markets including Taiwan, Hong Kong, Vietnam, Malaysia, and Thailand, while actively supporting the brand’s successful market entry through customized strategies tailored to local consumer preferences.Salon Hands is a specialized hair and body care brand focused on developing products that allow consumers to experience professional salon-level care in their daily routines. Beyond simple home care, the brand’s core philosophy is to deliver the same professional care experience found in hair salons into consumers’ everyday lives at home.Reflecting the real needs of existing salon customers, the brand places strong emphasis on developing products that satisfy both functionality and user experience, while continuously expanding its premium home-care lineup so that more consumers can easily access high-quality care solutions.The first product lineup of Chokchok Beauty, launched this year under the name “Chokchok CICA Balancing,” clearly represents the brand’s direction. This body care collection includes Body Wash, Body Lotion, and Body Mist, all formulated with CICA ingredients and naturally derived moisturizing components to help soothe sensitive skin and strengthen skin barrier hydration.In particular, the products are receiving positive consumer responses for their lightweight, non-sticky texture and comfortable daily-use formula, making them ideal for sensitive skin and year-round body care needs.In addition, new hair care products are scheduled for launch in the second half of 2026 as part of the brand’s expanding hair care line.A representative of V-VEL stated, “V-VEL’s key strengths lie in overseas marketing and localized distribution strategies tailored to each market. Through our partnership with Salon Hands, we plan to introduce Chokchok Beauty products to global markets more effectively and strategically.”With this exclusive overseas distribution agreement with V-VEL, Salon Hands is expected to further strengthen its competitiveness in Southeast Asian and Greater China markets, accelerating its expansion and establishing a stronger global brand presence.[글로벌에픽 황성수 CP / hss@globalepic.co.kr]<저작권자 ©GLOBALEPIC 무단 전재 및 재배포 금지>