[Global Epic CP Hwang Sung-soo] Salon Hands announced that it has signed an exclusive overseas supply contract for its ‘Moist Cica Balancing’ line with global beauty distributor V-VEL Co., Ltd.

Through this agreement, Salon Hands has established an important turning point for expanding its global distribution network by accelerating its entry into Southeast Asian and Greater China markets. In response to the rapidly growing demand for K-beauty and premium home-care products in overseas markets, the brand has secured a stronger foundation to enhance its global competitiveness.

In particular, V-VEL Co., Ltd. participated in an international beauty exhibition held in Taiwan last March, where it introduced Salon Hands’ key products directly to local buyers. The products received strong interest and highly positive feedback for both their product quality and brand concept. Meaningful business consultations with local distributors and beauty buyers followed, creating a concrete opportunity to accelerate expansion into the Taiwanese market.

Starting from this momentum, V-VEL plans to further expand distribution channels across major Asian markets including Taiwan, Hong Kong, Vietnam, Malaysia, and Thailand, while actively supporting the brand’s successful market entry through customized strategies tailored to local consumer preferences.

Salon Hands is a specialized hair and body care brand focused on developing products that allow consumers to experience professional salon-level care in their daily routines. Beyond simple home care, the brand’s core philosophy is to deliver the same professional care experience found in hair salons into consumers’ everyday lives at home.

Reflecting the real needs of existing salon customers, the brand places strong emphasis on developing products that satisfy both functionality and user experience, while continuously expanding its premium home-care lineup so that more consumers can easily access high-quality care solutions.

The first product lineup of Chokchok Beauty, launched this year under the name “Chokchok CICA Balancing,” clearly represents the brand’s direction. This body care collection includes Body Wash, Body Lotion, and Body Mist, all formulated with CICA ingredients and naturally derived moisturizing components to help soothe sensitive skin and strengthen skin barrier hydration.

In particular, the products are receiving positive consumer responses for their lightweight, non-sticky texture and comfortable daily-use formula, making them ideal for sensitive skin and year-round body care needs.

In addition, new hair care products are scheduled for launch in the second half of 2026 as part of the brand’s expanding hair care line.

[글로벌에픽 황성수 CP / hss@globalepic.co.kr]