Global beauty distributor V-VEL Co., Ltd. (V-VEL), together with premium hair and body care brand Salon Hands, participated in the “2025 Central Asia Beauty Expo” held in Almaty, Kazakhstan, where they introduced the first product lineup of the new brand “Chok Chok Beauty” — the “Chok Chok CICA Balancing Body Care 3 Set.”

As one of the largest beauty industry exhibitions in Central Asia, the expo served as the first local launch platform for the CICA Balancing Body Care line, consisting of Chok Chok Body Wash, Chok Chok Body Lotion, and Chok Chok Body Mist.

Focused on soothing and moisturizing the skin, this product line was presented as an ideal solution for Kazakhstan’s dry summers and cold winters, receiving strong interest and positive responses from both buyers and consumers.

In particular, the products attracted attention for their formulation containing CICA ingredients and naturally derived moisturizing components, which help calm sensitive skin gently and effectively.

Their lightweight, non-sticky texture made them especially appealing as summer body care products, while the refreshing cooling effect and fast absorption of the Body Mist gained significant popularity during the exhibition.

Local influencers also showed strong interest, highlighting the products as premium K-beauty body care solutions perfectly suited for both seasonal skin concerns and daily lifestyle beauty routines.

Global beauty distributor V-VEL Co., Ltd. (V-VEL), together with premium hair and body care brand Salon Hands, participated in the “2025 Central Asia Beauty Expo” held in Almaty, Kazakhstan, where they introduced the first product lineup of the new brand “Chok Chok Beauty” — the “Chok Chok CICA Balancing Body Care 3 Set.”

As one of the largest beauty industry exhibitions in Central Asia, the expo served as the first local launch platform for the CICA Balancing Body Care line, consisting of Chok Chok Body Wash, Chok Chok Body Lotion, and Chok Chok Body Mist.

Focused on soothing and moisturizing the skin, this product line was presented as an ideal solution for Kazakhstan’s dry summers and cold winters, receiving strong interest and positive responses from both buyers and consumers.

In particular, the products attracted attention for their formulation containing CICA ingredients and naturally derived moisturizing components, which help calm sensitive skin gently and effectively.

Their lightweight, non-sticky texture made them especially appealing as summer body care products, while the refreshing cooling effect and fast absorption of the Body Mist gained significant popularity during the exhibition.

Local influencers also showed strong interest, highlighting the products as premium K-beauty body care solutions perfectly suited for both seasonal skin concerns and daily lifestyle beauty routines.

Previously, V-VEL also introduced Salon Hands products at the Taiwan International Beauty Exhibition held in March, where they received strong interest from local buyers and distributors.

Following the successful exhibitions in both Taiwan and Kazakhstan, V-VEL plans to further strengthen the distribution of Salon Hands’ Chok Chok CICA Balancing Body Care line across major Asian markets including China, Taiwan, Hong Kong, Vietnam, and other key regions in Southeast Asia.

Meanwhile, the 2025 Central Asia Beauty Expo brought together beauty industry professionals from across Central Asia, with approximately 450 companies from 35 countries participating, including V-VEL.

The exhibition once again demonstrated the strong global expansion potential of K-Beauty and served as an important platform for Korean beauty brands to establish stronger international partnerships.

The Chok Chok Beauty Body Care 3 Set is currently available through Naver Smart Store, allowing consumers to directly experience the premium daily body care solutions introduced at the global exhibition.

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Source: University Journal (https://dhnews.co.kr)