V-VEL Co., Ltd. Receives the “USD 5 Million Export Tower” at the 62nd Trade Day

Proven K-Beauty Export Competitiveness in the Global Market, and the Beginning of a Greater Leap Forward

V-VEL Co., Ltd. (V-VEL) strengthened its position once again as one of Korea’s leading global export companies by receiving the prestigious “USD 5 Million Export Tower” at the 62nd Trade Day Ceremony held in December 2025.

Trade Day is one of Korea’s most representative economic events, hosted by the Ministry of Trade, Industry and Energy and the Korea International Trade Association. It is one of the most prestigious awards recognizing companies that have contributed to national export growth and overseas market expansion.

In particular, the “Export Tower” award is known as a symbolic honor that evaluates not only sales volume, but also a company’s sustainable growth potential, global market expansion capability, and contribution to the national economy.

The “USD 5 Million Export Tower” awarded to V-VEL at the 62nd Trade Day is presented to companies whose annual exports exceed USD 5 million. It carries great significance as an official recognition of substantial business performance and global competitiveness in overseas markets.

V-VEL has been actively engaged in overseas export business centered on K-Beauty cosmetics, skincare products, household goods, health supplements, and consumer products. In particular, the company has achieved rapid growth through its OEM and ODM-based customized production system and strategic global distribution network.

The company has established stable export networks across Southeast Asia, CIS countries, Mongolia, Russia, Taiwan, Hong Kong, Europe, and North America, earning strong trust through localization strategies tailored to the consumer preferences and market characteristics of each country.

Recently, in the global market, corporate competitiveness is no longer determined solely by product sales, but by brand philosophy, technological strength, and the speed of market response.

In line with this trend, V-VEL is actively investing in high-growth categories such as functional cosmetics, dermacosmetics, vegan beauty, and customized skincare products.

In addition to cosmetics OEM and ODM manufacturing, the company is accelerating its transformation from a simple manufacturing company into a “Global Beauty Solution Company” by building an integrated system that supports brand planning, package design, global certification 대응, and local distribution strategies.

V-VEL has also built a stable repeat-export structure based on long-term trust with overseas buyers, which is considered one of its strongest competitive advantages for sustainable growth rather than short-term sales performance.

A company representative stated,

“This USD 5 Million Export Tower award means far more than numbers. It represents the trust and execution capability that V-VEL has steadily built in the global market. It is especially meaningful because it feels like the years we have grown together with our overseas partners have returned as one honorable recognition.”

The representative added,

“Our goal is no longer simply to export products, but to grow as a company that delivers Korea’s outstanding beauty technology and brand value to the world. Our next goal is to build a brand that global consumers actively seek first.”

The global beauty industry in 2026 is rapidly being reshaped around functional dermacosmetics, high-performance bio ingredients, eco-friendly vegan products, and AI-based hyper-personalized beauty solutions.

At the same time, online platform-centered D2C (Direct to Consumer) strategies are becoming stronger, making direct connections between brands and consumers more important than ever.

Amid these market changes, V-VEL is preparing for its next stage of growth by strengthening not only export performance, but also brand competitiveness and technology-driven expansion.

The USD 5 Million Export Tower is not simply a trophy.

It is the result of countless choices, challenges,
and the time spent refusing to give up.

Quiet but strong,
it is the record of a company that has walked steadily toward the global market, one step at a time.

And now,
V-VEL’s next goal is even clearer.

A bigger market,
greater value,
and growth into a global brand representing Korean K-Beauty.

Receiving the USD 5 Million Export Tower at the 62nd Trade Day
is not the end of the journey—

it is the beginning of something even greater.